In today’s world most of us are busy collecting likes and shares, therefore it would be worthwhile to discuss ethics in social media marketing. As we know, starting a social media marketing agency is a lucrative business now; therefore, we must know the do’s and don’ts in social media marketing.
Usually, social media marketing companies target the audience and communication platforms on the basis of their client’s customers. It is therefore advisable to read and understand the privacy policies before start promoting a brand on any social media platform.
Every platform already has rules in place to protect their members’ privacy. The moral principles which limit us from entering into others’ activities or personal details are part of social media ethics.
For example, rights activist and freelance journalist Laura Loomer have been banned by social media platforms for her tweets against the Lower Manhattan terror attack, in which eight people were killed. The attack was carried out by a Muslim uber driver named Sayfullo Saipov. After this incident, Loomer had tweeted dozens of anti-Muslim messages. Most platforms have guidelines in place to stop the propagation of hate speech.
While preparing content for promoting your client’s business, fully understand your target audience and what content they consume. Values do have a place in marketing. Incorporating social and environmental values while marketing can help earn loyalty from customers. It will also help build trust.
According to Edelman’s 2010 trust barometer study, the percentage of people who view their friends as a credible source of information about a brand has fallen from 45% in 2008 to 25% in 2010. These simple statistics speak a lot about the significance of ethical marketing. Sustaining a customer base is the key to the success of a brand. Without this, it is quite difficult to broaden the base too.
We have to keep away from certain topics to get the best results. They include:
- Controversial subjects
- Defamatory content etc.
Make your mark with the quality of the content and product. Be conscious about telling the truth, respect the terms of services of every social network and above all be professional about it.