Values do have a place in marketing. Incorporating social and environmental considerations while marketing can help to fix the loyalty of the customers. It will help to build up trust. According to Edelman’s 2010 trust barometer study, the percentage of people who view their friends as credible source of information about a brand has fallen from 45% in 2008 to 25% in 2010. This simple statistics speak a lot about the significance of ethical marketing. Sustaining a customer base is the key to success of a brand. Without this, it is quite difficult to broaden the base too.
We can keep in mind certain things to avoid while marketing. They include
- Controversial subjects
- Defamatory contents etc.
Make sensations with the quality of the content and product, not by the cost of others.Be conscious to tell the truth, respect the terms of services of every social network and above all be professional.