“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. A thought leader is an individualor firm that significantly profits from being recognized as such.” Forbes
Long definition, indeed.In sum, they are the informed opinion leaders in their field of expertise. They are the discoverers in the field. They create their own space and at the same time create immense followers as well. Best practices are often set by these people. They inspire others. Thought leadership creates credibility, visibility and brand loyalty. It’s a strategic tool to grow business. Other respected people in the field will like to connect you, thereby expanding the business.
Here are some tips to becomes a thought leader
Stand out from the crowd
Be an innovator in the field you work. You can easily put some social elements in it.
Conferences and other social activities can help you to establish yourself as a thought leader.
Know your customers need
People are becoming choosy regarding their purchase decisions. Knowing the needs and requirements of your customer can lead to better business. Stay in touch with your customers through both inbound and outbound marketing strategies.
Create loyal customers
Customers themselves can become the brand promoters. Create some for the purpose.
An established brand helps you to become a thought leader. It also facilitates time and resources for such activities.
Thought leadership takes time (sometimes years); knowledge and expertise in a particular niche; a certain level of commitment and a willingness to buck the status quo or the way things have always been done. Yet it will become a great advantage by acquiring the power to persuade and authority to do new things quickly.
Think about it!