Privacy Policy

1. Introduction

Welcome to MyVaartha ("we", "our", or "us"), operated at myvaartha.com. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

2. Information We Collect

We may collect the following types of information:

• Usage Data: Pages visited, time spent, browser type, device type, IP address, and referring URLs — collected automatically via server logs and analytics.
• Cookies: Small data files stored on your device to remember your language preference (Telugu/English) and session state.
• Third-party Data: Advertising partners (Google AdSense) may collect data about your browsing activity to serve relevant ads.

3. How We Use Your Information

• To operate and improve our website and news content
• To display personalized or contextual advertisements via Google AdSense
• To analyze traffic patterns and understand audience interests
• To remember your language preference across visits

4. Google AdSense & Advertising

We use Google AdSense to display advertisements. Google and its partners may use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this and other websites. You can opt out of personalized advertising by visiting Google Ads Settings. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to our site and/or other sites on the Internet.

5. Cookies

We use the following cookies:

• NEXT_LOCALE — stores your language preference (Telugu or English). Expires in 1 year.
• Google Analytics / AdSense cookies — used by Google to measure site usage and serve relevant ads.

You can control cookies through your browser settings. Disabling cookies may affect some site functionality (e.g., language preference will reset).

6. Third-Party Links

Our website may link to external news sources and websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

7. Data Retention

We retain server logs and analytics data for up to 90 days. We do not store personal identification information unless you contact us directly.

8. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children.

9. Your Rights

Depending on your location, you may have rights under GDPR (EU), CCPA (California), or India's Digital Personal Data Protection Act (DPDPA) 2023, including the right to access, correct, or delete your data. To exercise these rights, contact us at the email below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance.

11. Contact Us

For privacy-related questions or requests, contact us at:

MyVaartha
Email: privacy@myvaartha.com
Website: myvaartha.com